Purpose, Vision, and Values Etteplan’s purpose A purpose tells the reason a company exists. We help our customers to create a better world through engineering, innovation, and digitalization. Vision Our customers get the best service solutions anywhere at any time. Values Our values express in words how we do things and how we serve our customers. Customer oriented - Our customers’ success is our success Proactive - We are the kind of people who are leaning forward Attractive - Being attractive is something we need to earn Brand promise A brand promise is a value or experience a company’s customers can expect to receive every single time they interact with that company. Engineering with a difference.