Visual Content Services

Visual Content Services

Etteplan has the experience and expertise to produce a vast array of visual content, ranging from simple instructional line drawings to complex animations, videos, renderings and full-blown virtual reality training solutions. This visual content can be utilized for prototyping, technical documentation, training purposes or marketing materials. Spanning the entire product life cycle.

Key benefits
Save on translation costs
Improve understanding and learning
Improve user satisfaction
Added value through brand building
Cost savings by reducing the need for physical products

As a service provider we are solution driven. We cater to all sorts of budgetary, styling, planning, and branding requirements. Our Visual Content specialists work with you to find the best possible solution. Our specialists take into consideration - purpose, message to be conveyed, audience, and media type.

Users of technical information want to understand the content as quickly as possible. Some users prefer text while others prefer to study images, so we try to strike a balance suitable to all. We also try to make images as re-usable as possible from the outset, to suit structured documentation and to reduce costs in the long term. 


For marketing material, we can produce photographs, or work with 3D models to produce super-realistic renderings which show how their product will look, even before the product is completed. Ultimately, problems can be seen and dealt with before final production begins.

High quality animations and renderings 

Visualizations must always be chosen to match the purpose, message, audience and media type. Animations, renderings and XR (VR/AR) are generally suited to different situations:  

Animations are a great way to show the steps of a process, thereby making the information globally accessible, without needing to translate or localize. 
We can work from 3D models to produce realistic renderings which can be used to show customers how their product will look, even before the product is completed. Renderings are particularly useful when products are customized with different surface finishes or features. Ultimately, this enhances customer satisfaction because problems can be seen and rectified before final production begins. Renderings enable customers to visualize in advance and avoid disappointment later.  


Mixed Media solutions 

Virtual reality (VR) is ideally suited to immersive training. For example, astronauts might want to practice the operations that they must perform on a spacewalk. VR provides a safe platform in which to practice their moves, while giving a relatively realistic impression of the working environment around them. It’s far better to learn by dropping a spanner in VR than in the depths of space. Few people are astronauts, but VR can be used in a very wide range of fields. For people who like to learn by doing, rather than by reading, VR is the next best thing. 

Augmented reality (AR) is suited to situations where real-world environments can be enhanced by computer-generated perceptual information, usually as overlaid sensory information. For example, AR can be used to allow the user to see the inner workings of a product or structure without opening it up. 

There is more choice than ever for delivery media, including paper, smartphones, tablets, computers, and televisions. We ensure that our visualizations work properly, regardless of the delivery medium. 

Whether your goal is to instruct, educate, entertain or sell, we can help you choose and create the visualizations to match your needs and audience. 

Supporting your organization is our core business, letting you focus on yours. 


We offer the following Visual Content services: 

  • Teaching and instructional content 
  • Interactive learning tools 
  • Virtual tours 
  • Parts, maintenance, or user manual illustrations 
  • DTP or publishing projects 
  • AR and VR services 
  • Ghost- or exploded views 
  • CGI (Computer Generated Imagery)
  • All types of 3D visualizations 
  • Virtual product photography 
  • 2D or 3D animated content
Etteplan Mick van Sliedregt

Mick van Sliedregt

Account Manager Technical Communication Solutions
+31 (0)6 5042 1548
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