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Imagine a product that changes not just the business but the wider marketplace The most important thing for building an innovative R&D team and producing innovative, top of the market products for a successful business is building an innovative business model. New technologies can serve as both an inspiration and a means for developing products faster and of a higher quality than ever before, which in recent years has been the basis for new, industry shaking business models Companies who don’t understand the value and importance of digitalization will struggle compared to their competitors who have had the foresight and drive to digitalize and work innovatively with new technologies. Allow the entire organization to be involved in creative thinking It will open possibilities and allows innovation through creativity fostered by an unrestricted work environment and mind-set. All engineers have the desire and ability to think outside the box. Manufacturers are interested in reworking materials and combinations to create more effective or resilient components. Driving all of this innovative creativity should be the R&D manager -if he/she doesn’t encourage a creative and open mind-set, no one will.